Why livestream shopping could be the next big thing in retail

Livestream shopping, like QVC but on the internet, was popularized in China but has grown in popularity in the U.S. on both Amazon (AMZN) and TikTok. TalkShopLive Co-Founder and CEO Bryan Moore explains the adoption of the livestream shopping trend, attributing the success to "meeting consumers where they consume content." Moore describes how the key for his company is to offer shoppers a frictionless experience, allowing them to move directly from the content to the point of purchase.Click here to see more from Yahoo Finance's Retail Evolution: The New Era. Subscribe to Yahoo Finance: https://yhoo.it/2fGu5Bb About Yahoo Finance: At Yahoo Finance, you get free stock quotes, up-to-date news, portfolio management resources, international market data, social interaction and mortgage rates that help you manage your financial life. Yahoo Finance Plus: With a subscription to Yahoo Finance Plus get the tools you need to invest with confidence. Discover new opportunities with expert research and investment ideas backed by technical and fundamental analysis. Optimize your trades with advanced portfolio insights, fundamental analysis, enhanced charting, and more. To learn more about Yahoo Finance Plus please visit: https://yhoo.it/33jXYBp Connect with Yahoo Finance: Get the latest news: https://yhoo.it/2fGu5Bb Find Yahoo Finance on Facebook: http://bit.ly/2A9u5Zq Follow Yahoo Finance on Twitter: http://bit.ly/2LMgloP Follow Yahoo Finance on Instagram: http://bit.ly/2LOpNYz Follow Yahoo Finance Premium on Twitter: https://bit.ly/3hhcnmV

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