Google Ads Content Suitability is a new section that allows advertisers to better control the environment on where YouTube and Display ads could appear. This section takes settings previously found in the campaign setup process and places it in one location. This makes brand protection much more efficient at the account level. This video will show you where the Content Suitability controls live, what settings you can adjust, and how you can still control certain exclusions at the campaign and ad group levels.
0:38 - Navigating to the Content Suitability Tool
1:15 - Overview of Inventory Type Settings
3:31 - Comparing Inventory Types Directly
5:06 - Advanced Settings for Sensitive Content
6:22 - Excluding Content Types & Labels
7:59 - Content Keyword Exclusions
8:42 - Excluded Placements
10:37 - Controlling Content At the Campaign vs Account Level
#googleadscontentsuitability #googleadsinventorytypes #googleadssuitabilitycontrols
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