Online focus groups - Take that, social distancing

Social interactions play a major role in everyone’s lives. There is a constant need to interact with others and people like to talk about their views and opinions. In these unusual times, there is an even bigger need for human connection and interaction. Researchers too, are scrambling for respondents to derive insights from. In times of social distancing, online focus groups is one of the most reliable and heavily used research tools to continue gathering insights. The time is now to switch over and let people come gather as a group - online rather than in person. Watch John Oppenhimer, Market Research Community Manager at QuestionPro, as he dives deep into the finer nuances of online focus groups. Learn the purpose of running online focus groups, how they are conducted, and what process and best practices we recommend to follow to generate actionable insights. What you will learn: - How to leverage and use the tool to effectively manage online focus groups -Pros and cons of online focus groups vs traditional offline focus groups -Tips to manage increased participation to collect greater insights -Examples of brands that have made the switch and key research methods used

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