Pia Wurtzbach - 30 second TVC for Difflam Forte Throat Spray

Many people don't realize the amount of work that goes into producing just that, exceptionally short interruption to your regular TV programming. This 30" TVC with Pia Wurtzbach for DIFFLAM Forte Throat Spray took around 12 hours to produce (it was one of a number of commercials that we shot on the 2 day session that we had booked. It is actually a pity that so few people are interested in actually looking that the values that were used to create this commercial. DIFFLAM is the first medication that Pia has ever endorsed which was important to us for two reasons. Firstly, we knew that Pia only endorses products that she believes in and she has used throughout her life and, when it comes to Difflam, she shared during an interview that she remembers the lozenges that her mother used to purchase for her from the Pharmacy. Secondly, we really wanted to choose an Ambassador that not only appealed to consumers, but also to Doctors because it was important to us to ensure that our very important Physicians, that have been the backbone of support and recommendation for Difflam for the last decade also believe that we do the brand justice with the way the team selected to sue Pia - beautiful and confident for sure, but also conservative, demure and just being herself. Almost like she is talking to you in her own home. As the custodian of the Brands and the iNova company, it is important for me to ensure that I uphold the values of the company and, just because we have Miss Universe, how we portray her in our commercial is just as important as who she is. Use of close up photography, rather than the position used by others. The wish to have Pia sharing directly with you through the camera - for all of us, she just has a tremendous ability to connect with the audience. Then the production values themselves - there were absolutely no special effects - no airbrushing, no additions at all to this commercial. The was Pia Wurtzbach, completely. The only noteworthy addition to the shoot was the use of a camera lens that was first used in the 1960's and quite rare to find these days. This lens brings a certain softness to the surroundings rather than being so harsh and "AI/computer generated". The resulting picture is stunning.

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